Somyya Gupta

Managed client relationships and executed daily social media and PR outreach strategies for two key brands, enhancing their online presence and media visibility.

• Managed direct client relationships for two key accounts, Mero Jewellery and The Creative Edge, ensuring tailored communication and strategic alignment.
• Generated continuous Instagram reel and static post ideas, maintaining a content calendar and executing consistent daily posting (2 posts/day) to boost engagement.
• Conducted PR media outreach to leading media channels via LinkedIn and performed daily media tracking, significantly increasing brand visibility and mentions.
• Developed and implemented social media strategies that enhanced brand reach and audience interaction for diverse clients, contributing to overall campaign success.

Managed content strategy and execution for an online health community, driving engagement, brand recall, and lead generation for a new clinic.

• Managed an online health community of over 100 members on WhatsApp, maximizing content engagement and significantly improving brand recall.
• Designed and distributed over 30 social media creatives and informative reels, enhancing positive brand voice and digital presence.
• Authored website content for ailment pages and blogs, alongside optimizing Doctor's LinkedIn profiles, which attracted over 200 leads within 20 days.
• Contributed to operational and technical team objectives, planning and delivering OKRs for the successful establishment of a new clinic in the city.

Provided expert public relations consultation, securing impactful media opportunities and managing strategic communications for a diverse client portfolio across multiple industries.

• Secured significant media opportunities for 8 diverse clients across pharmaceuticals and SAAS sectors, significantly enhancing brand visibility and market presence.
• Authored and disseminated targeted press releases and articles, ensuring alignment with client objectives and messaging standards to achieve consistent brand narratives.
• Streamlined operational workflows by efficiently managing client communications, maintaining meticulous records, and overseeing budgets, leading to improved project delivery and client satisfaction.
• Collaborated effectively with internal teams to synchronize PR efforts with broader marketing and business development goals, optimizing outreach strategies and content deployment.

Led corporate relations and communications, orchestrating strategic initiatives to enhance student placements, execute marketing campaigns, and build campus community engagement.

• Orchestrated interview processes and facilitated job placements for over 50 students in UI/UX and graphic design, achieving successful transitions into diverse sectors.
• Developed and executed comprehensive marketing strategies for the successful launch of Skillversity, India's pioneering hybrid education platform.
• Spearheaded the recruitment and ongoing management of a campus ambassador program, cultivating a network of student representatives to promote initiatives and deepen student community engagement.
• Managed key stakeholder relationships to ensure seamless collaboration between academic and industry partners, optimizing placement outcomes and fostering long-term partnerships.

Led the PR team for Managedia 2022, a government-sponsored 5-day fest involving 40+ colleges, coordinating student clubs and fostering participation.

• Headed the Public Relations team for Managedia 2022, a 5-day national fest sponsored by the Government of India, engaging students from over 40 colleges across West Bengal.
• Coordinated all student clubs and actively encouraged participation in inter and intra-college events, significantly boosting student engagement and event success.
• Managed external communications and stakeholder relationships to ensure seamless execution and broad reach for the fest, enhancing its overall impact.

Chaired over 35 social events and activities for the Rotaract Club, contributing significantly to various community service and vocational service avenues.

• Chaired over 35 social events and activities, significantly contributing to Club Service, Vocational Service, Community Service, and International Service avenues.
• Actively participated as a member of the NSS unit of iLEAD, demonstrating commitment to community engagement and social responsibility.
• Managed event planning and execution, fostering strong community ties and promoting leadership development among members.

Collaborated with a team to revamp the brand identity of Boond, a natural perfume oil brand, through comprehensive market research and strategic recommendations within the Strategic Marketing & AI program.

Served as an overall winner in the Consulting Quest Challenge, providing strategic business consultation to Kamrup Handicrafts, a government-registered MSME specializing in bamboo products.

Won the Outclass Challenge by consulting Kashish Decor, a home decor business, on transitioning from an offline to an online model for improved lead generation and business expansion.